9 Best Underwear Brand in India for Men & Women

By Rahul -

How the clothes feel is as important as they look, if not more. This is especially true for underwear so, it is vital to find reliable brands that offer high-quality underwear. To help you find them, we have curated a list of the best underwear brand in India.

Underwear are the most private and personal garment of all. Yet, picking the right undergarment can be time-consuming and boring. So, we are making this experience quick and fun by picking brands that are trusted by thousands of people on a daily basis.

Now, it's time to choose the brand which can potentially become your best friend!

Quick Overview of the Brands

1. Jockey

Jockey Underwear Brand in India

Established in 1876, Jockey has been manufacturing excellent quality undergarments. The brand is known for its attention to fabric quality, comfortable structuring, and style.

Jockey was set up in 1994 in India and offers innerwear for men, women, and children. They also have a wide range of options in terms of underwear types, colours, and sizes.

What's Great About Jockey?

  • One of the most popular underwear brands in India
  • An array of options for you to choose from
  • Available in a wide range of prices

Check out the collection on Jockey
Check out the collection on Myntra
Check out the collection on Flipkart

2. Calvin Klein

Calvin Klein Underwear Brand in India

Calvin Klein is an American fashion house that has become a popular choice for many Indians when purchasing innerwear. Established in 1968, the luxury fashion house offers comfortable and fashionable inner garments.

The brand is considered expensive, however, they are of high quality and optimally functional. The international brand offers numerous types of undergarments for men and women.

What's Great About Calvin Klein?

  • Internationally recognized brand
  • High-quality briefs and underwear
  • Simple and comfortable styles

Check out the collection on Myntra
Check out the collection on Flipkart
Check out the collection on Ajio

3. Marks & Spencer

Marks & Spencer Underwear Brand in India

Marks & Spencer is a popular British retailer that sells clothing and beauty products. It was founded in 1884. In India, they are especially popular for their superior quality underwear.

The brand offers high-end underwear in a wide variety of designs and styles. The brand's speciality is providing luxurious style with increased comfort. They are especially popular among women shoppers.

What's Great About Marks & Spencer?

  • Made of high-quality fabric and stitches
  • Highly comfortable and soft on the skin
  • One of the best underwear brand in India for women

Check out the collection on Myntra
Check out the collection on Ajio

4. Van Heusen

Van Heusen Underwear Brand in India

Van Heusen is a premier brand established in 1989 by Indian company Madura Fashion and Lifestyle. The brand started as a men's apparel line and it caters to over 55 countries. They have an excellent collection of undergarments for men and women.

They have an extensive collection of underwear such as briefs, solid denim trunks, and hipster briefs. They also offer antibacterial trunks that keep you protected from sweat and itchiness.

What's Great About Van Heusen?

  • Impressive variety of underwear for men and women
  • Their lace briefs are very popular
  • Pricing is affordable

Check out the collection on Myntra
Check out the collection on Flipkart

5. XYXX Underwear

XYXX Underwear Brand in India

Next up we have XYXX, a fresh new men's basics brand that started out in 2017. In the short period of its existence, the brand has managed to become one of the best underwear brand among Indian men and women. They became popular for their ultra-comfortable briefs that are easy on the bank accounts.

Almost all of their underwear is made from eco-friendly fabrics that are sourced naturally. Moreover, the designs and prints are experimental with vibrant colours and stellar designs. If the usual briefs and underwear seem boring to you, this can be the best choice for you.

What's Great About XYXX?

  • High-quality fabric crafted to fit perfectly
  • New age colours and patterns
  • Availability of a wide range of sizes from XS to 5XL

Check out the collection on Myntra

6. Levi's

Levi's Underwear Brand in India

Founded in 1853, Levi's is one of the world's largest apparel companies. Although the American company is famous for its denim pants and jackets, they manufacture excellent undergarments.

The undergarments are designed to fit perfectly, so you do not have to worry about fixing them every now and then. They offer an array of underwear such as solid trunks, basic briefs, and cotton briefs for men. They also offer boy shorts and panties for women.

What's Great About Levi's?

  • Affordable options available in pairs
  • Known for its perfect fit
  • Simple and reliable design

Check out the collection on Flipkart
Check out the collection on Myntra


FCUK Underwear Brand in India

FCUK is a global fashion retailer and wholesaler founded in 1972. FCUK stands for French Connection UK. Their briefs and underwear stand between designer and street-style.

They offer an excellent collection of briefs, trunks, and other forms of inner wear for men. Although they are popular among men, they have a wide variety of selections for women with classic fits and logo prints.

What's Great About FCUK?

  • A wide array of choices
  • Soft finishes and perfect fitting
  • Available in the high-end and affordable price ranges

Check out the collection on Flipkart

8. US Polo

US Polo Underwear Brand in India

US Polo is the official brand of U.S. Polo Assn. (USPA), a non-profit governing council for polo sports in the USA. The brand has multiple lines of business focused on men, women, and kids. It includes clothing, luggage, watches, and accessories among others.

The underwear from this brand is not very popular among Indian consumers. However, they have an exceptional collection of innerwear for men and women. True to the brand's reputation, the inner wears are of reliable quality even though it is a tad bit expensive.

What's Great About US Polo?

  • Reliable and reputed brand
  • Great quality fabrics and stitching
  • Excellent fitting

Check out the collection on Myntra

9. Amul Macho

Amul Macho Underwear Brand in India

Last on our list we have Amul Macho. Amul was launched in 1980 in India as a small brand. Over the years, they have become a go-to innerwear brand for many men across the country.

Being one of the best underwear brand in India , they offer numerous styles of undergarments. Generally, they are a lot cheaper when you buy them in pairs or pack of 4s.

What's Great About Amul Macho?

  • Available in unique floral prints as well as plain
  • Reliable products
  • Endless options of underwear

Check out the collection on Flipkart

Closing Lines

Finding the best underwear brand in India that you can rely on every day is not an easy task. We hope we were able to help you in making the process a little more fun and that you found a personal favourite. If you want to find some of the most reliable bra brands in India, you can read here.


Q. What are the types of underwear for men?

Ans. There are over ten types of underwear for men. It includes briefs, boxers, trunks, jockstrap, tanga, thong and boxers.

Q. What are the types of underwear for women?

Ans. There are many different types of underwear for women. Some of them include bikini, hipster, high briefs, thongs, boyshorts, cheekies, and mid-rise.

Q. Where to find products from the best underwear brand in India?

Ans. You can purchase underwear for men, women and children from well-known brands in online stores. Some of the stores you can check out are Myntra, Flipkart, Snapdeal, and Ajio.