Finding comfortable, high quality underwear that fits well can be a challenge for men. With so many brands to choose from, it’s tough to know which ones are actually worth buying.
That’s why we researched and curated this definitive list of the 15 best underwear brands for Indian men in 2024. We evaluated factors like fabric quality, construction, comfort, style, price and more across popular innerwear brands like Jockey, Amul Macho, XYXX and others.
Whether you prefer briefs, boxers, trunks or something else, this guide will help you discover amazing underwear tailored specifically for Indian men’s needs. Read on to find your perfect match!
Our underwear recommendations are based on first-hand experience and feedback from thousands of Indian male consumers across budgets and styles. We stay on top of the latest offerings from major brands as well as new players.
Brands are selected keeping parameters like fabric quality, construction quality, comfort, style, pricing, availability and value for money in mind. You can be assured of an unbiased, comprehensive view.
We used the following criteria while picking the best underwear brands:
Let’s look at the top underwear brands for men in India in 2024!
Established in 1876, Jockey has been manufacturing excellent quality undergarments. The brand is known for its attention to fabric quality, comfortable structuring, and style.
Jockey was set up in 1994 in India and offers innerwear for men, women, and children. They also have a wide range of options in terms of underwear types, colours, and sizes. Jockey is easily one of the best underwear brands for men in India.
Jockey checks all the boxes when it comes to fabric quality, latest designs and affordable pricing. No wonder it continues to be the #1 underwear brand for most Indian men even after decades. Some top reasons to buy:
With trust built over generations and ranking high on all parameters, Jockey emerges as the best underwear brand for Indian men overall.
Underwear Type | Why We Recommend |
---|---|
Jockey Y-Front Briefs | Quintessential cotton briefs with modern pouch contours. Great fit. |
Jockey Trunks/Boxer Briefs | Perfect crossover between support of briefs & roominess of boxers. |
Jockey Bikini Briefs | Low-rise styling showcases hip lines. Ideal for fashionable younger buyers. |
Jockey Sport Short Trunks | Activewear essential featuring anti-odor tech, stay-put legs & coolmax gusset lining. |
Calvin Klein is an American fashion house that has become a popular choice for many Indians when purchasing innerwear. Established in 1968, the luxury fashion house offers comfortable and fashionable inner garments.
The brand is considered expensive, however, they are of high quality and optimally functional. The international brand offers numerous types of undergarments for men.
While being a luxury brand, Calvin Klein underwear justify their price tags by using ultra premium fabrics and construction quality unmatched by competitors.
Yes, Calvin Klein sits at the higher end of the budget spectrum but delivers an unmatched experience. Great for gifting and splurging!
Underwear Type | Why We Recommend |
---|---|
Calvin Klein Cotton Stretch Trunks | Everyday underwear offering great contouring and premium supima cotton. |
Calvin Klein Steel Micro Boxer Briefs | Groundbreaking microfiber construction provides superior flex and shape retention. |
Calvin Klein Iron Strength Push-Up Briefs | Innovative push-up pouch and sweat-absorbing waistband. Bold! |
Calvin Klein Modern Cotton Bikini | Low-rise styling paired with CK’s signature waistband & pouches. |
Marks & Spencer is a popular British retailer that sells clothing and beauty products. It was founded in 1884. In India, they are especially popular for their superior quality underwear.
The brand offers high-end underwear in a wide variety of designs and styles. The brand’s speciality is providing luxurious style with increased comfort.
Decades of underwear design expertise coupled with luxury fabrics and finishes worthy of the premium pricing. Quick reasons to buy:
From a value perspective, Marks & Spencer provides a polished, luxury daily wear experience justifying premium price points.
Underwear Type | Why We Recommend |
---|---|
M&S Cotton Rich Trunk | Signature contoured front with cotton-modal fabric for superior comfort. |
M&S Cool Fresh Trunks | Anti-odor tech paired with breathable seamless microfiber construction. |
M&S Body Fit Briefs | Anatomically angled pouches hug the body. No ride-ups. |
M&S Superfit Long Boxers | Switch up your underwear game with modal-rich loose boxers. |
Van Heusen is a premier brand established in 1989 by the Indian company Madura Fashion and Lifestyle. The brand started as a men’s apparel line and it caters to over 55 countries. They have an excellent collection of undergarments for men.
They have an extensive collection of underwear such as briefs, solid denim trunks, and hipster briefs. They also offer micro-modal antibacterial trunks that keep you protected from sweat and itchiness.
Van Heusen brings international styling tailored specifically for Indian bodies at attractive mid-range price points. Their 365 range also offers advanced features.
For smart Indian professionals wanting office-ready premium underwear without blowing budgets, Van Heusen hits the sweet spot.
Underwear Type | Why We Recommend |
---|---|
Van Heusen Athleisure Trunks | Active inspired trunks with anti-odor tech and stretch fits. |
Van Heusen Spotless Briefs | Moisture control tech to stay dry and odorless all day long. |
Van Heusen X-Temp Trunks | Ultra cooling fabric technology beats heat and sweat buildup. |
Van Heusen Bikini Briefs | Contoured micro modal bikini briefs for low-rise fashion fits. |
Next up we have XYXX, a fresh new men’s basics brand that started out in 2017. In the short period of its existence, the brand has managed to become one of the best underwear brands among Indian men. They became popular for their ultra-comfortable briefs that are easy on the bank accounts.
Almost all of their underwear is made from eco-friendly fabrics that are sourced naturally. Moreover, the designs and prints are experimental with vibrant colours and stellar designs. If the usual briefs and underwear seem boring to you, this can be the best choice for you.
XYXX brings international style sensibilities to create a collection specifically catering to younger Indian males accustomed to premium quality.
For premium quality with youth-oriented styling, XYXX deserves a spot in your top drawer!
Underwear Type | Why We Recommend |
---|---|
XYXX Athleisure Trunks | Ultra stretchy with moisture control tech – great for workouts and daily wear. |
XYXX Bamboo Briefs | Silky smooth bamboo rayon fabric offers superior comfort and breathability. |
XYXX Contour Pouch Briefs | Ergonomic front pouch cradles with all-day support. |
XYXX Lounge Shorts | Relaxed fit inner shorts made from soft, breathable bamboo fabric. |
Founded in 1853, Levi’s is one of the world’s largest apparel companies. Although the American company is famous for its denim pants and jackets, they manufacture excellent undergarments.
The undergarments are designed to fit perfectly, so you do not have to worry about fixing them every now and then. They offer an array of underwear such as solid trunks, basic briefs, and cotton briefs for men.
While Levi’s sticks to no-frills styling, their underwear absolutely excels in robust construction that can withstand years of wear and washing easily.
While the styling plays it safe, Levi’s regulates basics engineered for longevity – making them the most durable underwear in the business.
Underwear Type | Why We Recommend |
---|---|
Levi’s Cotton Briefs | Their best selling classic brief updated with modern waistband. |
Levi’s Woven Boxer | Old school woven boxers with signature leather patch. |
Levi’s Trunk Boxer Brief | Modern crossover between briefs & boxers using durable open weave fabric. |
Levi’s Cotton Stretch Briefs | Tagless briefs offering great value for money. |
FCUK is a global fashion retailer and wholesaler founded in 1972. FCUK stands for French Connection UK. Their briefs and underwear stand between designer and street-style.
They offer an excellent collection of briefs, trunks, and other forms of inner wear for men.
US Polo is the official brand of U.S. Polo Assn. (USPA), a non-profit governing council for polo sports in the USA. The brand has multiple lines of business focused on men, women, and kids. It includes clothing, luggage, watches, and accessories among others.
The underwear from this brand is not very popular among Indian consumers. However, they have an exceptional collection of innerwear for men. True to the brand’s reputation, the inner wears are of reliable quality even though it is a tad bit expensive.
Last on our list we have Amul Macho. Amul was launched in 1980 in India as a small brand. Over the years, they have become a go-to innerwear brand for many men across the country.
Being one of the best underwear brand in India, they offer numerous styles of undergarments. Generally, they are a lot cheaper when you buy them in pairs or pack of 4s.
Macho targets middle class Indian buyers wanting trusted quality without shelling out too much cash. Core strengths:
Macho makes premium quality underwear extremely affordable and accessible to value focused Indian buyers. Hard to argue with that!
Underwear Type | Why We Recommend |
---|---|
Macho Classic Cotton Brief | Their bread and butter – a simple cotton brief that gets the job done. |
Macho Double Pouch Brief | Dual layered contour pouch for extra support and definition. |
Macho Lycra Athleisure | Budget friendly performance underwear for active men. |
Macho Bamboo Briefs | Surprisingly well made bamboo fabric briefs at a steal. |
Dixcy Scott is one of the most recognized innerwear brands for men in India. It was launched in 1991 and offers a wide range of underwear, vests, briefs and more.
Dixcy Scott products are known for their comfort, great fit and affordable pricing. The brand uses soft, breathable fabrics including cotton, modal and more.
The brand offers men’s innerwear across various price points. Overall, it remains a popular choice among Indian men for daily wear use.
This homegrown brand focuses exclusively on the value segment. But despite rock bottom pricing, Dixcy Scott manages to serve up quality exceeding expectations.
Dixcy Scott delivers amazing bang for buck which makes it the undisputed value for money champion.
Underwear Type | Why We Recommend |
---|---|
Dixcy Scott Cotton Briefs | Combed cotton construction with extra roomy contoured pouches for maximum comfort. |
Dixcy Scott Athleisure | High quality performance fabric with anti-odor tech to stay fresher post-workouts. |
Dixcy Scott Cotton Boxers | Retro boxers updated with smooth waistbands and tapered builds. |
Dixcy Scott Flavo Trunks | Budget answer to modern trunk fits. |
Lux Cozi is a popular Indian innerwear brand known for its comfortable and affordable products. It was launched in 1995 and offers men’s underwear, vests, briefs and more.
Lux Cozi has a wide range of innerwear made from soft, breathable fabrics like cotton, modal, and micro modal. The products are designed to provide maximum comfort for daily use.
Overall, Lux Cozi offers cost-effective innerwear options for Indian men across the country. The brand continues to be a trusted name among buyers looking for daily wear essentials.
Lux Cozi focuses on daily essentials minus the premium price tag. They offer a blissful wearing experience through:
When premium, all-day comfort meets amazing pricing, Lux Cozi delivers the winning proposition for value buyers.
Underwear Type | Why We Recommend |
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Lux Cozi Briefs | Classic brief silhouette upgraded through antimicrobial, breathable fabric. |
Lux Cozi Active Trunk | Athletic-inspired trunk with moisture control tech and silicone waistband grip. |
Lux Cozi Micro Modal | Affordable yet exceptionally soft fabric stitched into micro modal trunks. |
Lux Cozi Bamboo Boxer | Luxuriate in the silky-softness of bamboo-jersey short boxers. |
Rupa is a renowned Indian innerwear brand that has been around since 1968. Known for its comfortable, durable and affordable products, it is one of India’s leading innerwear manufacturers.
Rupa offers a wide range of cotton and cotton-blend underwear, briefs, vests, thermals and socks for men, women and kids. It uses materials like cotton, modal, lycra and more to craft its innerwear.
Overall, Rupa remains a trusted innerwear brand for entire families. It delivers robust performance at reasonable prices across the country.
From fabric quality to packaging, Rupa tailors products for Indian sensibilities. Key positives:
For a homegrown brand catering to middle India with fuss-free essentials using a localized touch, Rupa ticks all boxes.
Underwear Type | Why We Recommend |
---|---|
Rupa Cotton Vest | The quintessential Indian singlet gets premium treatment. A wardrobe staple. |
Rupa Thermal Vest & Briefs | Affordable thermal essentials to beat the cold across seasons. |
Rupa Regular Brief | Classic cotton briefs offering breathability and support. |
Rupa Cotton Check Boxers |
Damensh is a premium men’s innerwear and loungewear brand in India. It was launched in 2017 with the goal of providing luxury comfort wear.
Damensh has a wide selection of seamless underwear, lounge pants, base layers, sleep shorts and more. The fabrics used are micro modal, organic cotton, Supima cotton and more.
For buyers looking for best-in-class fabrics and design for their innerwear and loungewear, Damensh delivers an exceptional experience. It focuses on luxury comfort for modern men.
Damensh brings luxury clothing sensibilities into the men’s underwear space using ultra-premium fabrics crafted into body-conscious modern silhouettes.
For intimate luxury basics made for sensation, Damensh delivers scintillating quality exceeding everyday essentials.
Underwear Type | Why We Recommend |
---|---|
Damensh Modal Briefs | Feather soft micro modal brief constructing using fine multi-panel stitching for contour hugging fit. |
Damensh Athleisure Trunks | Seamless construction trunk integrating high-stretch fabrics with moisture control tech. Great for workouts! |
Damensh Bamboo Boxers | Super silky bamboo jersey knit crafted into relaxed short boxers for unmatched comfort. |
Damensh Bikini Briefs | Tactically transparent bikini briefs putting the male form on display tastefully |
Euro is a men’s innerwear brand that offers underwear, briefs, trunks and more inspired by European styles.
It was launched in 1992 and combines international designs with comfort and quality fabrics like cotton, modal, micro modal and more.
For Indian men looking for innerwear with international stylish fits made from high quality fabrics, Euro is a great option.
Euro bridges India’s premium innerwear gap by bringing contemporary continental styles and implementing them with desi touches.
Euro lets style-conscious Indian men get a slice of racy global men’s underwear trends through localized designs.
Underwear Type | Why We Recommend |
---|---|
Euro Bikini Swimwear | Low waist swimwear with quick-dry fabrics and color blocking. Statement! |
Euro Enhancing Briefs | One of the few “push-up” padded briefs from an Indian brand. Subtle yet effective. |
Euro Athleisure Boxers | Multi-pack value deal on boxers utilizing active inspired fabrics. |
Euro Metallic Trunk | Premium modal trunk with wide laser cut metallic elastic – very European chic! |
VIP is a popular premium innerwear brand for men in India. It was launched in 1997 and is known for its fashionable and comfortable products.
VIP offers a wide range of underwear, briefs, trunks, vests and more in materials like cotton, modal, micro modal and more. The brand has licensee deals with marquee global brands as well.
For modern Indian men looking for innerwear that seamlessly combines style and daily comfort, VIP is a trusted choice in the premium category.
Brand | Comfort | Price Range |
---|---|---|
Jockey | Excellent | Affordable |
Calvin Klein | Great | Expensive |
Marks & Spencer | Superior | Premium |
Van Heusen | Very good | Mid-range |
XYXX | Outstanding | Budget-friendly |
Levi’s | Decent | Affordable |
FCUK | Good | Mid to high |
US Polo | Great | Expensive |
Amul Macho | Good | Budget |
Lux Cozi | Good | Budget |
Dixcy Scott | Decent | Budget |
Rupa | Good | Budget |
Damensh | Excellent | Premium |
Euro | Very Good | Mid to Premium |
VIP | Very Good | Mid to Premium |
Finding the best underwear brands for men in India that you can rely on every day is not an easy task. We hope we were able to help you in making the process a little more fun and that you found a personal favourite.
Ans. There are over ten types of underwear for men. It includes briefs, boxers, trunks, jockstraps, tanga, thongs and boxers.
Ans. You can purchase underwear for men from well-known brands in online stores. Some of the stores you can check out are Myntra, Flipkart, Snapdeal, and Ajio.
Ans. The best underwear brand would depend on preferences. Amul Macho is the best in terms of value for money, XYXX & Jockey are best in terms of comfort and Calvin Klien & Van Heusen have great brand value.
Ans. The best underwear cloth depends on personal preference, but commonly recommended materials include cotton, modal, and bamboo.
Ans. Jockey, XYXX and Marks & Spencer offer some of the most comfortable underwear for men.
Levi’s and Calvin Klein are known for their durable and long lasting underwear.
XYXX and Jockey offer the most stylish and modern prints and designs in underwear for men.
Amul Macho, Jockey and Levi’s provide quality underwear for men at affordable prices.
You can find many of these popular underwear brands for men at clothing stores like Shoppers Stop, Marks & Spencer outlets and brand retail stores.
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