The Top 15 Best Selling Products on Amazon India [August, 2024]

E-commerce has been growing at a rapid pace in India. As per industry reports, the e-commerce market is expected to grow to 200 billion dollars by 2026. With affordable internet availability and a growing tech-savvy young population, online shopping is hugely popular in India.

Amazon is the biggest e-commerce platform here with over 150 million visitors per month. If you are looking to start selling online in India, listing your products on Amazon should be your top priority. But which are the most in-demand and best selling products on Amazon India? Let’s look at the top 15 categories and products that sell like hotcakes on Amazon.

1. Smartphones

Smartphones are undoubtedly the highest selling products on Amazon India. With affordable Android devices being launched frequently, smartphones contribute significantly to the overall e-commerce sales. The top smartphone brands that sell well on Amazon include OnePlus, Xiaomi, Samsung, Realme and Apple. Here are the top 5 bestselling smartphone models on Amazon:

OnePlus Nord 3 – Offers premium features at mid-range pricing

Redmi Note 12 – Top budget smartphone under ₹20,000

iPhone 14 – Most popular iPhone on Amazon right now

Samsung Galaxy M34 – Best battery life in mid-range segment

Realme Narzo 60 – Affordable price, decent specifications

2. Laptops

Laptops are the second most selling product category on Amazon India after smartphones. Some of the leading laptop brands that perform well include HP, Dell, Lenovo, Acer, Asus and Apple. Students, working professionals and gamers shop for laptops frequently on Amazon. Here are the top 5 best laptop models on Amazon presently:

HP 14 Intel Core i3 – Lightweight laptop for students

Lenovo Ideapad Slim 3 – All rounder for work and entertainment

ASUS TUF Gaming – Powerful gaming laptop with RTX 3050

Apple MacBook Air – Stylish and portable for Apple fans

Dell Inspiron 15 – Reliable mid-range work laptop

3. Wireless Earbuds and Headphones

Wireless audio devices like earbuds and headphones are hugely popular on Amazon India. Consumers look for latest features like ANC, water resistance and fast pairing with their smartphones. Top brands that sell well include boAt, JBL, Sony, realme, OnePlus and Apple AirPods. The most popular wireless earbuds on Amazon presently are:

boAt Airdopes 441 – Feature packed budget TWS earbuds

JBL Tune 125TWS – Pure Bass sound with strong battery life

OnePlus Buds Z2 – Premium features like ANC and Fast Pair

Apple AirPods Pro – Active noise cancellation, transparency mode

realme Buds Air 3 – Affordable price with decent ANC

4. Fitness Bands and Smartwatches

There is huge demand for wearable devices that track health metrics on Amazon. Fitness bands and smartwatches from brands like Xiaomi, Honor, Amazfit, Noise, Fire-Boltt, Apple Watch and Samsung sell very well. The current top selling models are:

Amazfit Bip U Pro – Affordable fitness band with 60+ sports modes

Honor Band 6 – Large AMOLED display and 14 day battery

Fire-Boltt Ninja – Loaded smartwatch at affordable price

Apple Watch SE – Premium Apple smartwatch experience

Noise ColorFit Ultra 2 – Feature-rich budget smartwatch

5. Tablets

Tablets are becoming popular in India for entertainment and work purposes. Android tablets from Lenovo, Samsung, Realme and Apple iPads sell very well on Amazon. The current top selling models are:

Lenovo Tab M8 HD – Affordable entry-level tablet for basic usage

Samsung Galaxy Tab A7 – Great for media consumption with large display

realme Pad Mini – Compact and portable for on-the-go users

Apple iPad 9th Gen – Smooth iPadOS experience with A13 Bionic chip

Lenovo Yoga Tab 11 – 2K display and powerful sound with JBL speakers

6. Fitness Equipment

The rising focus on health and fitness has led to good demand for fitness equipment on Amazon as well. Dumbbells, yoga mats, resistance bands, and other accessories are top selling products. Some popular options are:

Kore PVC Dumbbells – Affordable fixed weight dumbbell set

Boldfit Yoga Wheel – Top rated yoga wheel for flexibility

Kobo Resistance Bands Set – Color coded resistance bands

Kore DS Fitness Rope – Premium adjustable workout rope

FITKIT Premium Yoga Mat – Extra thick non-slip yoga mat

7. Men’s Grooming Appliances

Grooming appliances for men like trimmers, shavers and hair styler brushes are highly popular on Amazon. Leading brands that sell well include Philips, Nova, Syska, Mi and Havells. The current top selling products are:

Nova NHT 1045 – Affordable cordless trimmer for men

Philips BT3221/15 – Top rated beard trimmer from Philips

Mi Beard Trimmer Plus – Value for money beard trimmer

Syska HT4400 – Hair clipper and trimmer 2-in-1 kit

Havells HC4051 – Fast charging trimmer with 2 combs

8. Bedsheets and Bedding

Quality bedding and sheets from brands like Spaces, Solimo Amazon Brand, Decosmith are sought after by homeowners on Amazon. Different materials like cotton, microfiber, bamboo, satin, linen etc. are available. Top selling bedsheet sets on Amazon:

Spaces 100% Cotton Double Bedsheet – Premium cotton bedsheets

Solimo Microfibre Reversible Double Bedsheet – Budget friendly microfibre bedsheets

Raymond Home Cotton Double Bedsheet – High quality cotton bedsheets from Raymond

Divine Casa 100% Bamboo Double Bedsheet – Soft and breathable bamboo bedsheets

Amazon Brand – Symbol Double Bedsheet – Affordable cotton bedsheets with modern prints

9. Kitchen & Home Appliances

From induction cooktops, mixer grinders to vacuum cleaners – kitchen and home appliances see good demand on Amazon. Top brands that are popular include Prestige, Philips, Havells, Butterfly and more. Best selling products currently are:

Prestige Iris 750 Watt Mixer Grinder – Sturdy and efficient mixer grinder

Philips Viva Collection HL7756/00 650-Watt Mixer Grinder – Feature rich mixer grinder from Philips

Lifelong Inferno 750 Watt Mixer Grinder – Budget friendly mixer grinder

Havells Dash 1200-Watt Air Fryer – Versatile and energy efficient air fryer

Philips Daily Collection HL1655/00 250-Watt Hand Blender – Top selling hand blender for convenience

10. Women’s Clothing & Ethnic Wear

Women’s clothing sees good traction on Amazon for both western and ethnic wear. Top clothing brands include BIBA, Libas, Aurelia and Max. Some best selling clothing products for women are:

Max Printed Women’s Regular Fit Dress – Trendy maxi dress from Max

Libas Solid Women Kurta – Classic solid kurta from Libas

Aurelia Georgette Embroidered Anarkali Gown – Elegant embroidered anarkali gown

SOJANYA Silk Saree With Blouse Piece – Gorgeous Banarasi silk saree

Indya Cotton Printed Kurti – Stylish cotton kurti from Indya

11. Men’s Clothing

Men’s casual and formal wear from brands like Van Heusen, Louis Philippe, Allen Solly are popular on Amazon. The top selling clothing items for men currently are:

Van Heusen Regular Fit Formal Shirt – Crisp formal shirt for office wear

Louis Philippe T-shirt for Men – Premium cotton round neck t-shirt

Allen Solly Men’s Regular Fit Jeans – Trendy denim jeans for casual wear

Spykar Men’s Regular Fit Jeans – Fashionable distressed finish jeans

Van Heusen Athleisure Men’s Track Pants – Comfortable track pants for sports and gym

12. Beauty & Makeup

Beauty and makeup sees strong demand from women buyers on Amazon. Top brands that perform well include Lakme, Maybelline, L’Oreal Paris, and Colorbar. Top selling makeup products on Amazon:

Lakme Eyeconic Kajal – Smudge-proof kajal from Lakme

Maybelline New York Lipstick – Best selling matte finish lipstick

L’Oreal Paris Infallible Foundation – Full coverage and matte finish foundation

Colorbar Perfect Match Primer – Lightweight makeup primer for smooth application

Lakme Absolute Blur Perfect Makeup Primer – Blurs pores and fine lines

13. Men’s Grooming Products

Men’s grooming products see good traction on Amazon from male buyers. This includes shaving creams, face washes, beard oils, hair waxes etc. Some top selling grooming products for men are:

Nivea for Men Active Fresh Body Wash – Revitalizing body wash

Ustraa Beard Growth Oil – Beard growth oil for men

UrbanGabru Charcoal Peel Off Mask – Natural peel off face mask

Beardo Hair Wax for Men – Strong hold hair styling wax

Nivea Smooth Milk Moisturiser for Men – Light and non-greasy moisturizer

14. Baby Care Products

Baby care products are much sought after by parents on Amazon. Top brands that do well include Mamaearth, Johnson’s Baby, Pigeon, The Moms Co. and more. Some of the popular products are:

Mamaearth Gentle Cleansing Baby Shampoo – Tear-free natural shampoo

Johnson’s Baby Skincare Wipes – Soft and gentle cleansing baby wipes

Pigeon Sipper Feeder Bottle – Unique sipper bottle for feeding babies

Sebamed Baby Cleansing Bar – Gentle soap for baby’s delicate skin

The Moms Co. Natural Baby Oil – Natural moisturizing baby massage oil

15. Home Cleaning Supplies & Tools

Home care supplies like floor cleaners, toilet cleaners, disinfectants are essential products that sell well on Amazon. Top brands that do well include Lizol, Harpic, Vim, Colin etc. Best selling products in this space:

Lizol Disinfectant Floor Cleaner – Strong disinfecting floor cleaner

Harpic Power Plus Disinfectant Toilet Cleaner – Cleans and removes tough stains

Vim Dishwash Gel – Pleasantly scented dish wash gel

Scotch Brite Scrubber and Sponge – Effective scrubber for utensils

Colin Glass and Household Cleaner – Versatile cleaning solution for home

Conclusion

This covers the top 15 popular and best selling product categories on Amazon India presently. Sellers looking to boost their sales on Amazon should focus on listing quality products in these fast moving categories. Do your research, choose the right brands and offer competitive pricing to win the buy box on Amazon India!

FAQs About Best Selling Products on Amazon India

Q. Which product category sells the most on Amazon India?

Smartphones and consumer electronics sell the most on Amazon India. Categories like laptops, TVs, tablets, smartwatches also see huge demand.

Q. What are the criteria to identify best selling products on Amazon?

The main criteria are high sales volume, good customer ratings/reviews, steady long-term demand in the category, positive feedback from existing sellers, high search volume and demand.

Q. How frequently does the list of top selling products change on Amazon?

The best selling products can change every few months based on latest trends and customer demand. Some evergreen products like smartphones tend to always stay at the top.

Q. What products sell well during sale events on Amazon?

Categories like smartphones, consumer electronics, home appliances see a big spike during sales. Fashion products, grooming appliances, kitchenware also attract huge demand due to deals and discounts.

Q. Does Amazon promote best selling products more than others?

Yes, Amazon’s algorithm tends to give more visibility and promotion to products that are already selling well and have positive metrics.

Q. Is it easy for a new seller to compete with established brands in bestselling categories?

It can be challenging as big brands dominate the bestselling categories. New sellers need to find a niche, focus on competitive pricing, promotions and quality to gain traction.

Q. How important are product reviews and ratings for best selling products?

Reviews and ratings are very important. Consumers gravitate towards bestsellers with lots of positive reviews. New sellers must garner reviews quickly.

Q. How can sellers keep track of bestselling product trends on Amazon?

By monitoring top products in their category, keeping an eye on global bestseller lists, analyzing customer demand and search volume for keywords.

Q. Is it advisable to only sell the most popular products on Amazon?

While best selling products offer a bigger market, sellers should also identify rising niches and emerging trends. Diversifying into less competitive spaces can also allow growth.