Blog /Electronics/ The Top 15 Best Selling Products on Amazon India [September,2023]
The Top 15 Best Selling Products on Amazon India [September,2023]
By Aravind Pai -
E-commerce has been growing at a rapid pace in India. As per industry reports, the e-commerce market is expected to grow to 200 billion dollars by 2026. With affordable internet availability and a growing tech-savvy young population, online shopping is hugely popular in India.
Amazon is the biggest e-commerce platform here with over 150 million visitors per month. If you are looking to start selling online in India, listing your products on Amazon should be your top priority. But which are the most in-demand and best selling products on Amazon India? Let’s look at the top 15 categories and products that sell like hotcakes on Amazon.
Smartphones are undoubtedly the highest selling products on Amazon India. With affordable Android devices being launched frequently, smartphones contribute significantly to the overall e-commerce sales. The top smartphone brands that sell well on Amazon include OnePlus, Xiaomi, Samsung, Realme and Apple. Here are the top 5 bestselling smartphone models on Amazon:
Laptops are the second most selling product category on Amazon India after smartphones. Some of the leading laptop brands that perform well include HP, Dell, Lenovo, Acer, Asus and Apple. Students, working professionals and gamers shop for laptops frequently on Amazon. Here are the top 5 best laptop models on Amazon presently:
Wireless audio devices like earbuds and headphones are hugely popular on Amazon India. Consumers look for latest features like ANC, water resistance and fast pairing with their smartphones. Top brands that sell well include boAt, JBL, Sony, realme, OnePlus and Apple AirPods. The most popular wireless earbuds on Amazon presently are:
There is huge demand for wearable devices that track health metrics on Amazon. Fitness bands and smartwatches from brands like Xiaomi, Honor, Amazfit, Noise, Fire-Boltt, Apple Watch and Samsung sell very well. The current top selling models are:
The rising focus on health and fitness has led to good demand for fitness equipment on Amazon as well. Dumbbells, yoga mats, resistance bands, and other accessories are top selling products. Some popular options are:
Grooming appliances for men like trimmers, shavers and hair styler brushes are highly popular on Amazon. Leading brands that sell well include Philips, Nova, Syska, Mi and Havells. The current top selling products are:
Quality bedding and sheets from brands like Spaces, Solimo Amazon Brand, Decosmith are sought after by homeowners on Amazon. Different materials like cotton, microfiber, bamboo, satin, linen etc. are available. Top selling bedsheet sets on Amazon:
From induction cooktops, mixer grinders to vacuum cleaners – kitchen and home appliances see good demand on Amazon. Top brands that are popular include Prestige, Philips, Havells, Butterfly and more. Best selling products currently are:
Home care supplies like floor cleaners, toilet cleaners, disinfectants are essential products that sell well on Amazon. Top brands that do well include Lizol, Harpic, Vim, Colin etc. Best selling products in this space:
This covers the top 15 popular and best selling product categories on Amazon India presently. Sellers looking to boost their sales on Amazon should focus on listing quality products in these fast moving categories. Do your research, choose the right brands and offer competitive pricing to win the buy box on Amazon India!
FAQs About Best Selling Products on Amazon India
Q. Which product category sells the most on Amazon India?
Smartphones and consumer electronics sell the most on Amazon India. Categories like laptops, TVs, tablets, smartwatches also see huge demand.
Q. What are the criteria to identify best selling products on Amazon?
The main criteria are high sales volume, good customer ratings/reviews, steady long-term demand in the category, positive feedback from existing sellers, high search volume and demand.
Q. How frequently does the list of top selling products change on Amazon?
The best selling products can change every few months based on latest trends and customer demand. Some evergreen products like smartphones tend to always stay at the top.
Q. What products sell well during sale events on Amazon?
Categories like smartphones, consumer electronics, home appliances see a big spike during sales. Fashion products, grooming appliances, kitchenware also attract huge demand due to deals and discounts.
Q. Does Amazon promote best selling products more than others?
Yes, Amazon’s algorithm tends to give more visibility and promotion to products that are already selling well and have positive metrics.
Q. Is it easy for a new seller to compete with established brands in bestselling categories?
It can be challenging as big brands dominate the bestselling categories. New sellers need to find a niche, focus on competitive pricing, promotions and quality to gain traction.
Q. How important are product reviews and ratings for best selling products?
Reviews and ratings are very important. Consumers gravitate towards bestsellers with lots of positive reviews. New sellers must garner reviews quickly.
Q. How can sellers keep track of bestselling product trends on Amazon?
By monitoring top products in their category, keeping an eye on global bestseller lists, analyzing customer demand and search volume for keywords.
Q. Is it advisable to only sell the most popular products on Amazon?
While best selling products offer a bigger market, sellers should also identify rising niches and emerging trends. Diversifying into less competitive spaces can also allow growth.
Aravind Pai is a passionate blogger and content creator who has been writing extensively on technology topics since 2020, with a focus on Online shopping deals and product reviews. He graduated as a B.Tech 4 years ago and enjoys road trips and exploring latest gadgets.