Blog10 Best Artificial Jewellery Brands in India [August, 2024]
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If you are prepping up for the wedding season or looking for refined artificial jewellery for day-to-day use, then you should opt for some artificial jewellery that are sleek, stylish and are overall à la mode jewel pieces.
Whether you like colourful beads or you are an admirer of gold or silver-plated ornaments; whether you adore stone-studded jewellery pieces or are an absolute lover of oxidised silver jewellery, these sublime artificial jewellery pieces would offer you exactly what you need to be the centre of attraction.
Below, you can find a list of the best artificial jewellery brands in India that offer you a melange of style and luxury.
Top 10 Best Artificial Jewellery Brands in India
1. Shining Diva
Shining Diva is one of the most popular artificial jewellery brands in India. They offer a wide variety of traditional and modern designs in necklace sets, earrings, rings and more.
Key Features:
- Trendy and stylish designs
- Use of high quality materials like German silver, gold and rose gold plating
- Affordable pricing – most items under ₹500
- Range of ethnic and fusion styles
- Positive customer feedback on durability and look
With contemporary choker necklaces, kundan sets, oxidized jewellery and more, Shining Diva has options for daily wear, weddings and parties. Their jewellery sets are intricately designed with beautiful motifs and stones.
2. Voylla
Voylla offers chic, minimalistic and lightweight artificial jewellery in gold, rose gold and silver plating.
Key Features:
- Contemporary, understated designs
- Use of Swarovski crystals and other high quality stones
- Lightweight metal used for comfortable wear
- Reasonable pricing
- Positive customer reviews on style and quality
They have a range of hoops, studs, drops, ear cuffs, layering necklaces and stackable rings. Voylla is perfect for those looking for modern, youthful jewellery styles for daily wear.
3. YouBella
YouBella offers an extensive range of artificial jewellery sets in traditional, Indo-Western and fusion styles.
Key Features:
- Huge variety of designer necklace sets
- Use of high quality crystals and AAA grade CZ stones
- Affordable pricing starting ₹200
- Intricate kundan, polki and pearl work
- Positive feedback on stunning designs
You can find gorgeous choker necklaces, bridal jewellery, temple jewellery and more perfect for weddings and festivals. The finishing and attention to detail is noteworthy given the affordable pricing.
4. Zaveri Pearls
Zaveri Pearls specializes in artificial pearl jewellery along with other stone-studded and kundan designs.
Key Features:
- Intricate pearl, kundan and bead work
- Use of premium quality Australian crystals
- Gold, rose gold and silver plated jewellery
- Bridal jewellery options
- Durable and skin-friendly
- Positive reviews on lustre of pearls and craftsmanship
They have an exquisite range of pearl chokers, traditional pearl sets, cluster necklaces and more. The brand offers stunning bridalwear jewellery at pocket-friendly rates.
5. Sukkhi
Sukkhi offers artificial jewellery with mesmerizing Meenakari designs along with trendy chokers and beaded jewellery.
Key Features:
- Stunning Meenakari designs with vibrant enamelling
- Intricate bead, pearl and kundan work
- Use of high quality plating and enamelling
- Premium quality crystals for stones
- Durable and lightweight jewellery
- Affordable pricing starting ₹150
Sukkhi makes traditional jewellery affordable with its exquisite Meenakari necklaces, temple jewellery, chokers and bridal sets. The designs exhibit amazing traditional craftsmanship.
6. Pooja Fashion Jewels
Pooja Fashion Jewels offer premium quality artificial jewellery crafted with attention to detail.
Key Features:
- Intricate designs and excellent finishing
- Use of premium quality Austrian crystals
- Skin-friendly and durable gold, silver and rose gold plating
- Affordable pricing between ₹150 – ₹1000
- Chokers, cocktail rings, hoops and more
- Positive feedback on quality and designs
The brand has an exquisite range of cocktail rings, chokers, danglers, bangles and sets for brides and bridesmaids. The craftsmanship of their products is top-notch.
7. Priyaasi
Priyaasi creates sleek, contemporary designs along with traditional jewellery crafted with Swiss crystals.
Key Features:
- Premium quality crystals and stones used
- Contemporary and fusion designs
- Lightweight and skin-friendly
- Bridal jewellery options
- Durable plating and finishing
- Positive customer feedback
Priyaasi has an eclectic range of statement rings, chokers, earrings and necklace sets suitable for everyday wear as well as weddings and events. Their designs have a luxurious, opulent look.
8. Iris Impex
Iris Impex creates stunning bridal jewellery designs crafted with Austrian crystals and pearls.
Key Features:
- Intricate bridal jewellery
- Affordable pricing between ₹300 – ₹700
- Premium quality crystals used
- Lightweight designs
- Excellent craftsmanship
- Positive feedback on elegant designs
With exquisite chokers, necklaces, earring and maang tikkas, they offer a dazzling range of bridalwear jewellery. The finishing and metal plating used are of excellent quality.
9. AMI Fashion Jewels
AMI offers fashionable, yet affordable jewellery made from premium quality materials.
Key Features:
- Trendy and contemporary designs
- Lightweight jewellery
- Premium plating and crystal stones
- Affordable pricing under ₹500
- Positive customer feedback
AMI has chic options like ear cuffs, statement rings, layering necklaces and minimalistic studs perfect for everyday wear. The youthful, fun designs effortlessly elevate any outfit.
10. Swastika Jewellers
Swastika Jewellers creates opulent, bridal jewellery with premium stones, crystals and pearls.
Key Features:
- Stunning bridal jewellery
- Intricate designs and excellent craftsmanship
- Use of premium quality CZ stones
- Classic and fusion styles
- Positive customer feedback on designs
- Affordable prices between ₹300 – ₹700
Swastika Jewellers offers dazzling necklace sets, matha pattis, potlis and mehras perfect as bridalwear or for weddings guests. Their exquisite finishing and attention to detail is noteworthy.
Comparison of Top 10 Best artificial jewellery brands in India :
| Brand | Key Materials Used | Style of Jewellery |
|---|---|---|
| Shining Diva | Gold, silver, rose gold plating, German silver | Traditional and fusion designs |
| Voylla | Gold, silver, rose gold plating, Swarovski crystals | Contemporary, minimalistic |
| YouBella | Crystals, CZ stones, pearls | Traditional and fusion necklace sets |
| Zaveri Pearls | Gold, silver plating, crystals, pearls | Pearl jewellery, bridal jewellery |
| Sukkhi | Gold plating, crystals, pearls, enamelling | Meenakari, beaded, chokers |
| Pooja Fashion Jewels | Gold, silver, rose gold plating, Austrian crystals | Chokers, cocktail rings, bangles |
| Priyaasi | Gold, silver plating, Swiss crystals | Contemporary and fusion designs |
| Iris Impex | Gold plating, Austrian crystals, pearls | Bridal jewellery |
| AMI | Gold, silver plating, crystals | Contemporary, layering jewellery |
| Swastika Jewellers | Gold plating, CZ stones, pearls | Bridal jewellery |
How to Choose the Best Artificial Jewellery Brands in India
Here are some tips to choose the best artificial jewellery brand in India:
- Designs: Choose a brand with styles that appeal to your taste – traditional, Indo-Western, chic etc.
- Quality: Look for jewellery made with premium plating, good quality crystals and pearls that appear secure and durable.
- Craftsmanship: Well-finished jewellery with evenly set stones, smooth edges and detailed motifs indicate good craftsmanship.
- Skin-friendly: Ensure the metal plating used is skin-friendly to minimize allergies. Lightweight jewellery causes less irritation.
- Versatility: Opt for jewellery that goes well with both Indian and western outfits.
- Customer reviews: Read customer reviews and ratings for insight on quality, designs and after-sales service.
- Price: Compare prices across brands to get the best deals on good quality jewellery.
- Return policy: Check return policy in case of defects or design issues.
Types of Artificial Jewellery
Here are some of the most popular types of artificial jewellery found in India:
Imitation Jewellery
As the name suggests, imitation jewellery imitates the look of real gold, diamond and precious stone jewellery at a fraction of the price. It uses materials like silver/gold plating, CZ stones and crystals to emulate the luxurious look. Common examples are faux pearl necklaces, CZ rings, plated bangles etc.
Kundan Jewellery
Kundan jewellery has ornate gold foiling or intricate stone setting in a gold frame known as ‘kundan’. Stones like crystals or CZ are set between gold foils with 24 carat lac applied on the surface for an opulent look.
Temple Jewellery
Temple jewellery is inspired by the elaborate ornaments of idols in South Indian temples. These statement necklaces feature motifs like peacocks, Gods and gemetri patterns crafted with crystals, beads and gold plated metal.
Meenakari Jewellery
Meenakari jewellery is made via the ancient enamel art that involves colouring designs on metal surfaces. It creates gorgeously hued floral, butterfly and bird patterns on jewellery.
Beaded Jewellery
Beaded Jewellery features round, cylindrical beads made of materials like metal, wood, plastic or crystal. They are strung together beautifully to make necklaces, bangles and earrings.
Thewa Jewellery
Thewa is the art of fusing intricately embossed gold designs on molten glass. The glass can be studded with crystals, beads and pearls to make stunning thewa jewellery like necklaces and maang tikkas.
Tips for Using and Caring for Artificial Jewellery
Follow these tips to ensure your artificial jewellery retains its look and shine for long:
- Store jewellery items separately in soft pouches to prevent scratches
- Use a soft brush to gently clean any dirt or tangles
- Use a mild soap and water to clean. Avoid harsh chemicals
- For metallic jewellery, use a silver/gold polish cloth to retain shine
- Allow jewellery to completely air dry post cleaning before storage
- Pearls and beads should be restrung periodically to reinforce holes
- Store jewellery in cool, dry place away from moisture and humidity
- Prevent exposure to perfume, hairspray, lotions and chlorine as these can damage the metal and stones
FAQs about Best Artificial Jewellery Brands in India
Q. Which are the top artificial jewellery brands in India?
A. Some of the top artificial jewellery brands in India include Voylla, Pooja Jewels, Sukkhi, Youbella, Priyaasi, Shining Diva, and Zaveri Pearls. They are renowned for their trendy designs, quality craftsmanship, premium materials and affordable pricing.
Q. Is artificial jewellery good quality?
A. Yes, artificial jewellery from reputed brands is generally good quality, especially those using AAA grade CZ stones, premium crystals and quality plating. They last reasonably long with proper care and handling.
Q. Does artificial jewellery cause allergies?
A. Some low quality artificial jewellery with nickel plating can cause skin irritation and allergies. Opting for good quality jewellery from trusted brands with skin-friendly gold, silver or rose gold plating minimizes this risk. Also avoid cheap quality plastic jewellery.
Q. Is artificial jewellery safe?
A. Good quality artificial jewellery made using skin-friendly materials like gold plating, CZ stones, quality crystals etc. are considered safe for skin. Avoid lead or nickel-based cheap quality jewellery especially for kids.
Q. How can you tell artificial from real jewellery?
A. Artificial jewellery feels very lightweight compared to real gold/diamond jewellery. Gemstones in artificial jewellery lack the sparkle and depth of real ones. Artificial jewellery also lacks hallmarks like gold karat stamps seen in fine jewellery. Lastly, artificial jewellery is significantly cheaper than real gold and gemstone jewellery.
Q. How do you keep artificial jewellery from tarnishing?
A. You can prevent tarnishing of artificial jewellery by storing it in soft pouches, keeping it away from moisture and humidity, avoiding contact with chemicals, perfumes, hairspray etc. and gently cleaning with mild soap and water followed by a jewellery polish.
Q. Which artificial jewellery brand is best in India?
Some of the best artificial jewellery brands in India are Voylla, Pooja Jewels, Sukkhi, Youbella, Priyaasi, Shining Diva, and Zaveri Pearls. They use premium quality materials like gold, silver or rose gold plating, Swarovski crystals, CZ stones etc. and exhibit great craftsmanship and stunning designs. Their jewellery is durable, skin-friendly and budget-friendly.
Q. Who is the biggest artificial jewellery manufacturer in India?
Some of the biggest artificial jewellery manufacturers in India include companies like Pooja Jewels, Shining Diva, Sukkhi, Swastika Jewellers and Zaveri Pearls. They have a large production capacity with state-of-the-art manufacturing units. Their artificial jewellery is exported globally as well. These brands offer an extensive range of jewellery at affordable prices.
Q. What are the types of artificial jewellery?
Some popular types of artificial jewellery include imitation jewellery, kundan jewellery, temple jewellery, Meenakari jewellery, beaded jewellery and thewa jewellery. Imitation jewellery emulates the look of real gold and precious stones using plating and CZ stones. Kundan jewellery features ornate gold foiling with stones. Temple jewellery has elaborate South Indian temple-style motifs. Meenakari jewellery involves colourful enamel patterns on metal. Beaded jewellery features fashioned beads. Thewa jewellery has gold designs fused on glass.
Q. Which metal artificial jewellery is best?
The best metal for artificial jewellery is gold, silver or rose gold plating. These metals are hypoallergenic so cause less skin irritation. Good quality plating is smooth, tarnish-resistant and long-lasting. Plated jewellery with premium CZ stones or crystals emulates real gold jewellery at a fraction of the cost. Avoid cheap quality nickel plating which can cause rashes.
Q. Which brand imitation jewellery is best?
Some of the best brands for good quality imitation jeweller are Voylla, Pooja Jewels, Sukkhi, Priyaasi, and Youbella. They use gold/silver plating and premium CZ stones that have excellent shine and sparkle like real diamonds. Their jewellery like rings, bangles, necklaces has beautiful finishing and detailing that looks very similar to fine jewellery. The plating and stones last much longer than cheap imitation jewellery.
Q. Who is the No 1 Jewellers in India?
Some of the top jewellers in India include Tanishq, Kalyan Jewellers, Malabar Gold & Diamonds, Joyalukkas, PC Jewellers, Senco Gold, TBZ – The Original, and Jos Alukkas. They are renowned for their exquisite gold, diamond and gemstone jewellery. Many of them also have signature artificial jewellery lines for budget-conscious buyers. Their jewellery is hallmarked and undergoes stringent quality checks.
Q. Which country is best for artificial jewellery?
Some of the best countries for artificial jewellery manufacturing are India, China and Thailand. India has a booming imitation jewellery industry producing stunning designs set with high quality CZ and crystals. China is known for mass-producing inexpensive artificial jewellery often sold as fashion jewellery. Thailand excels in delicate and detailed craftsmanship when it comes to artificial jewellery.
Q. Which country has best artificial jewellery?
India is renowned globally for its artificial jewellery manufacturing capabilities. Indian brands like Voylla, Sukkhi, Pooja Jewels etc. are exported worldwide. Their jewellery matches international design trends while maintaining affordable pricing due to low labour and production costs in India. The best quality artificial jewellery from India uses premium materials, detailed craftsmanship and offer great value for money.
Q. Which is India’s first most trusted jewellery brand?
Tanishq is considered India’s first and most trusted jewellery brand. It pioneered organized retail in jewellery and introduced karats and hallmarking standards in gold jewellery. It is renowned for its exquisite designs, stringent quality control, certified gold purity and transparent pricing. Tanishq’s artificial jewellery line also offers premium quality and styles.
Q. Which artificial jewellery is in trend?
Some of the latest artificial jewellery trends include minimalistic jewellery, ear cuffs, layering necklaces, chokers, statement rings, temple jewellery, oxidized silver jewellery, indo-western fusion styles, beaded jewellery etc. Bold, geometric patterns and floral motifs are also popular. Jewellery inspired by royalty, temples and the grandeur of Indian textiles are widely preferred.
Q. What is another name for fake jewellery?
Some commonly used names for artificial or fake jewellery are costume jewellery, fashion jewellery, imitation jewellery, junk jewellery and simulated jewellery. It is also sometimes referred to as bridal jewellery, especially the ornate sets worn by Indian brides even though they may be made of plated metal and stones.
Q. Which type of jewellery is most costly?
Diamond jewellery is the most expensive type of jewellery, especially with high clarity and carat size diamonds. Big sized natural untreated gemstones like emeralds, sapphires and rubies also command very high prices. Platinum jewellery with diamonds is pricier than gold diamond jewellery. Other precious metals like palladium are rarer and cost more than gold jewellery.
Q. What is the purest form of jewelry?
The purest and most precious metal used in fine jewellery is platinum. It is 95% pure, rarer than gold, and has superior strength enabling delicate jewellery designs. Other high purity precious metals are palladium and sterling silver which is 92.5% pure silver, with just 7.5% copper. 24 carat pure gold is also available but too soft for jewellery.
Q. Is artificial jewellery good?
Yes, artificial jewellery from reputed brands is good quality and worth purchasing. The best brands use materials like gold, silver, rose gold plating, premium CZ stones, crystal stones etc. that emulate the look of real jewellery. Their designs match the latest trends. With proper care, artificial jewellery lasts reasonably long without tarnishing or causing skin irritation.
Q. What metal is used in cheap jewellery?
Cheap artificial jewellery often uses lower purity metals like low carat gold, nickel, brass, copper and pot metal alloys. While these help reduce costs, they can cause skin irritation and tarnish faster with regular use. Stones used in cheap jewellery include plastic beads and inferior quality crystals prone to falling out.
Q. How not to buy fake jewelry?
To avoid buying fake instead of artificial jewellery, shop only from reputed retailers and brands. Check for product markings indicating composition like “CZ” “crystal” “plated.” See if secure stone settings, smooth finished edges are present. Real gold and diamonds are significantly heftier. Fake jewellery has very poor craftsmanship. Research brand reputation and quality before purchase.
Q. What jewelry is good quality?
Good quality artificial jewellery will use premium materials like 18k gold plating, Swarovski crystals, AAA quality CZs, Austrian crystals, pearls etc. They exhibit excellent craftsmanship and intricate designs. Reputed brands ensure secure stone settings, robust construction and long-lasting finishes. Good quality costume jewellery will be lightweight, skin-friendly and with a luxury feel.
Q. Why not to buy fake jewelry?
You should not buy very cheap fake jewellery as it can contain toxic metals like lead, nickel and cadmium that can cause allergies. Such jewellery has poor finishes and flimsy construction leading to stones falling off. Fake jewellery lacks the sparkle and lustre of good artificial jewellery. It does not last through many uses and ends up being a waste of money.
Q. Which jewellery is in demand in India?
Traditional gold jewellery especially in 22k and 18k is always in demand in India for important occasions like weddings. Stunning designer pieces by top jewelers using precious metals, gemstones and diamonds are treasured. Artificial jewellery including statement necklaces, chokers, jhumkas and kundan jewellery are also widely popular for affordability while matching latest trends.
Q. What is the latest jewelry trend in India 2023?
Some of the latest artificial jewellery trends in 2023 are minimalistic designs, mismatched earrings, layering necklaces, ear cuffs, chandelier earrings, hoops, geometric and asymmetrical patterns. Beaded jewellery with semiprecious stones, pearls are also on trend. Oversized cocktail rings, chokers, Meenakari jewellery are predicted to be very popular this year.
Conclusion
I hope this guide helps you choose the best artificial jewellery brands in India for stunning designs, good quality and affordable prices. Opt for a trusted brand that uses premium materials and craftsmanship so that the jewellery retains its shine and lustre for a long time. Take care to gently clean and store the jewellery pieces properly. Artificial jewellery allows you to enjoy the latest styles and trends without burning a hole in your pocket!
These artificial jewellery items echo brilliance, perfect craftsmanship, and unparalleled quality. Whether you need a pair of silver bangles or a gold-plated jewellery set, these are the best artificial jewellery brands in India that would meet all your needs.
Do let us know what you think about these brands, happy shopping!
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