Blog /Fashion/ 10 Best Artificial Jewellery Brands in India [September,2023]
10 Best Artificial Jewellery Brands in India [September,2023]
By Aravind Pai -
If you are prepping up for the wedding season or looking for refined artificial jewellery for day-to-day use, then you should opt for some artificial jewellery that are sleek, stylish and are overall à la mode jewel pieces.
Whether you like colourful beads or you are an admirer of gold or silver-plated ornaments; whether you adore stone-studded jewellery pieces or are an absolute lover of oxidised silver jewellery, these sublime artificial jewellery pieces would offer you exactly what you need to be the centre of attraction.
Below, you can find a list of the best artificial jewellery brands in India that offer you a melange of style and luxury.
Shining Diva is one of the most popular artificial jewellery brands in India. They offer a wide variety of traditional and modern designs in necklace sets, earrings, rings and more.
Trendy and stylish designs
Use of high quality materials like German silver, gold and rose gold plating
Affordable pricing – most items under ₹500
Range of ethnic and fusion styles
Positive customer feedback on durability and look
With contemporary choker necklaces, kundan sets, oxidized jewellery and more, Shining Diva has options for daily wear, weddings and parties. Their jewellery sets are intricately designed with beautiful motifs and stones.
Product Tester’s Opinion: The finishing and craftsmanship of Shining Diva’s jewellery sets is impressive considering the affordable prices. The gold plating is smooth and the stone settings appear neat and secure. The necklaces and earrings are lightweight, comfortable for all-day wear.
Voylla offers chic, minimalistic and lightweight artificial jewellery in gold, rose gold and silver plating.
Contemporary, understated designs
Use of Swarovski crystals and other high quality stones
Lightweight metal used for comfortable wear
Positive customer reviews on style and quality
They have a range of hoops, studs, drops, ear cuffs, layering necklaces and stackable rings. Voylla is perfect for those looking for modern, youthful jewellery styles for daily wear.
Product Tester’s Opinion: Voylla’s jewellery has a very trendy and luxe look and feel. The metal is smooth, lightweight and has an excellent gold or silver plating finish. The crystal stone settings also appear neat and secure. The contemporary styles offer versatility for both western and ethnic outfits.
YouBella offers an extensive range of artificial jewellery sets in traditional, Indo-Western and fusion styles.
Huge variety of designer necklace sets
Use of high quality crystals and AAA grade CZ stones
Affordable pricing starting ₹200
Intricate kundan, polki and pearl work
Positive feedback on stunning designs
You can find gorgeous choker necklaces, bridal jewellery, temple jewellery and more perfect for weddings and festivals. The finishing and attention to detail is noteworthy given the affordable pricing.
Product Tester’s Opinion: YouBella’s jewellery sets are beautifully crafted keeping the latest designer trends in mind. The metal has a smooth finish and the stones are set securely. The beads, pearls and kundan work exhibit expert craftsmanship. The necklace sets look far more expensive than their prices.
Zaveri Pearls specializes in artificial pearl jewellery along with other stone-studded and kundan designs.
Intricate pearl, kundan and bead work
Use of premium quality Australian crystals
Gold, rose gold and silver plated jewellery
Bridal jewellery options
Durable and skin-friendly
Positive reviews on lustre of pearls and craftsmanship
They have an exquisite range of pearl chokers, traditional pearl sets, cluster necklaces and more. The brand offers stunning bridalwear jewellery at pocket-friendly rates.
Product Tester’s Opinion: Zaveri Pearl’s jewellery has a luxurious, royal look about it. The artificial pearls have an elegant sheen and lustre. The beads, crystals and pearls are securely fastened even in intricate cluster designs. The finishing and attention to detail is impressive.
Sukkhi offers artificial jewellery with mesmerizing Meenakari designs along with trendy chokers and beaded jewellery.
Stunning Meenakari designs with vibrant enamelling
Intricate bead, pearl and kundan work
Use of high quality plating and enamelling
Premium quality crystals for stones
Durable and lightweight jewellery
Affordable pricing starting ₹150
Sukkhi makes traditional jewellery affordable with its exquisite Meenakari necklaces, temple jewellery, chokers and bridal sets. The designs exhibit amazing traditional craftsmanship.
Product Tester’s Opinion: Sukkhi’s Meenakari jewellery has vivid, almost real-looking enamel work. The colours are rich and striking. The beads, stones and pearls complement the enamelling beautifully. The jewellery does not look or feel cheap at all despite the low prices. The necklace sets are also lightweight and comfortable for prolonged wear.
Pooja Fashion Jewels offer premium quality artificial jewellery crafted with attention to detail.
Intricate designs and excellent finishing
Use of premium quality Austrian crystals
Skin-friendly and durable gold, silver and rose gold plating
Affordable pricing between ₹150 – ₹1000
Chokers, cocktail rings, hoops and more
Positive feedback on quality and designs
The brand has an exquisite range of cocktail rings, chokers, danglers, bangles and sets for brides and bridesmaids. The craftsmanship of their products is top-notch.
Product Tester’s Opinion: Pooja Fashion Jewels’ products ooze luxury and intricate craftsmanship that is rare for artificial jewellery. The plating is smooth and stones are securely fastened even in detailed floral patterns. The bangles, hoops and rings have a pleasing heft and thickness. The jewellery looks far more expensive than it actually is.
Priyaasi creates sleek, contemporary designs along with traditional jewellery crafted with Swiss crystals.
Premium quality crystals and stones used
Contemporary and fusion designs
Lightweight and skin-friendly
Bridal jewellery options
Durable plating and finishing
Positive customer feedback
Priyaasi has an eclectic range of statement rings, chokers, earrings and necklace sets suitable for everyday wear as well as weddings and events. Their designs have a luxurious, opulent look.
Product Tester’s Opinion: Priyaasi’s products have a luxe, elegant feel about them. Even the metal used is smooth and feels expensive. The stones are securely fastened even in the lightweight thread necklace chokers and hoops. The contemporary designs are very versatile and striking.
Iris Impex creates stunning bridal jewellery designs crafted with Austrian crystals and pearls.
Intricate bridal jewellery
Affordable pricing between ₹300 – ₹700
Premium quality crystals used
Positive feedback on elegant designs
With exquisite chokers, necklaces, earring and maang tikkas, they offer a dazzling range of bridalwear jewellery. The finishing and metal plating used are of excellent quality.
Product Tester’s Opinion: Iris Impex’s bridal jewellery sets are intricately designed keeping the modern Indian bride in mind. The metal is smooth and feels pleasant against the skin. The crystals catch and reflect light beautifully. The necklace sets are generously sized yet remain lightweight for all-day wear.
AMI offers fashionable, yet affordable jewellery made from premium quality materials.
Trendy and contemporary designs
Premium plating and crystal stones
Affordable pricing under ₹500
Positive customer feedback
AMI has chic options like ear cuffs, statement rings, layering necklaces and minimalistic studs perfect for everyday wear. The youthful, fun designs effortlessly elevate any outfit.
Product Tester’s Opinion: AMI’s jewellery styles are very chic, on-trend and complement modern outfits beautifully. The metal feels smooth against skin and has an excellent gold/silver plating. The stones are securely set even in ultra-thin, delicate pieces. The lightweight jewellery is perfect for daily wear without causing skin irritation or allergies.
Swastika Jewellers creates opulent, bridal jewellery with premium stones, crystals and pearls.
Stunning bridal jewellery
Intricate designs and excellent craftsmanship
Use of premium quality CZ stones
Classic and fusion styles
Positive customer feedback on designs
Affordable prices between ₹300 – ₹700
Swastika Jewellers offers dazzling necklace sets, matha pattis, potlis and mehras perfect as bridalwear or for weddings guests. Their exquisite finishing and attention to detail is noteworthy.
Product Tester’s Opinion: Swastika Jewellers’ bridal jewellery sets have a luxurious, designer feel that looks far more expensive than their prices. The metal has an excellent gold plating finish that is smooth and long-lasting. The colourful crystals and pearls are securely fastened even in detailed floral patterns. The necklaces are generously sized yet feel lightweight enough for all day wear.
Comparison of Top 10 Best artificial jewellery brands in India :
Key Materials Used
Style of Jewellery
Gold, silver, rose gold plating, German silver
Traditional and fusion designs
Gold, silver, rose gold plating, Swarovski crystals
Crystals, CZ stones, pearls
Traditional and fusion necklace sets
Gold, silver plating, crystals, pearls
Pearl jewellery, bridal jewellery
Gold plating, crystals, pearls, enamelling
Meenakari, beaded, chokers
Pooja Fashion Jewels
Gold, silver, rose gold plating, Austrian crystals
Chokers, cocktail rings, bangles
Gold, silver plating, Swiss crystals
Contemporary and fusion designs
Gold plating, Austrian crystals, pearls
Gold, silver plating, crystals
Contemporary, layering jewellery
Gold plating, CZ stones, pearls
How to Choose the Best Artificial Jewellery Brands in India
Here are some tips to choose the best artificial jewellery brand in India:
Designs: Choose a brand with styles that appeal to your taste – traditional, Indo-Western, chic etc.
Quality: Look for jewellery made with premium plating, good quality crystals and pearls that appear secure and durable.
Craftsmanship: Well-finished jewellery with evenly set stones, smooth edges and detailed motifs indicate good craftsmanship.
Skin-friendly: Ensure the metal plating used is skin-friendly to minimize allergies. Lightweight jewellery causes less irritation.
Versatility: Opt for jewellery that goes well with both Indian and western outfits.
Customer reviews: Read customer reviews and ratings for insight on quality, designs and after-sales service.
Price: Compare prices across brands to get the best deals on good quality jewellery.
Return policy: Check return policy in case of defects or design issues.
Types of Artificial Jewellery
Here are some of the most popular types of artificial jewellery found in India:
As the name suggests, imitation jewellery imitates the look of real gold, diamond and precious stone jewellery at a fraction of the price. It uses materials like silver/gold plating, CZ stones and crystals to emulate the luxurious look. Common examples are faux pearl necklaces, CZ rings, plated bangles etc.
Kundan jewellery has ornate gold foiling or intricate stone setting in a gold frame known as ‘kundan’. Stones like crystals or CZ are set between gold foils with 24 carat lac applied on the surface for an opulent look.
Temple jewellery is inspired by the elaborate ornaments of idols in South Indian temples. These statement necklaces feature motifs like peacocks, Gods and gemetri patterns crafted with crystals, beads and gold plated metal.
Meenakari jewellery is made via the ancient enamel art that involves colouring designs on metal surfaces. It creates gorgeously hued floral, butterfly and bird patterns on jewellery.
Beaded Jewellery features round, cylindrical beads made of materials like metal, wood, plastic or crystal. They are strung together beautifully to make necklaces, bangles and earrings.
Thewa is the art of fusing intricately embossed gold designs on molten glass. The glass can be studded with crystals, beads and pearls to make stunning thewa jewellery like necklaces and maang tikkas.
Tips for Using and Caring for Artificial Jewellery
Follow these tips to ensure your artificial jewellery retains its look and shine for long:
Store jewellery items separately in soft pouches to prevent scratches
Use a soft brush to gently clean any dirt or tangles
Use a mild soap and water to clean. Avoid harsh chemicals
For metallic jewellery, use a silver/gold polish cloth to retain shine
Allow jewellery to completely air dry post cleaning before storage
Pearls and beads should be restrung periodically to reinforce holes
Store jewellery in cool, dry place away from moisture and humidity
Prevent exposure to perfume, hairspray, lotions and chlorine as these can damage the metal and stones
FAQs about Best Artificial Jewellery Brands in India
Q. Which are the top artificial jewellery brands in India?
A. Some of the top artificial jewellery brands in India include Voylla, Pooja Jewels, Sukkhi, Youbella, Priyaasi, Shining Diva, and Zaveri Pearls. They are renowned for their trendy designs, quality craftsmanship, premium materials and affordable pricing.
Q. Is artificial jewellery good quality?
A. Yes, artificial jewellery from reputed brands is generally good quality, especially those using AAA grade CZ stones, premium crystals and quality plating. They last reasonably long with proper care and handling.
Q. Does artificial jewellery cause allergies?
A. Some low quality artificial jewellery with nickel plating can cause skin irritation and allergies. Opting for good quality jewellery from trusted brands with skin-friendly gold, silver or rose gold plating minimizes this risk. Also avoid cheap quality plastic jewellery.
Q. Is artificial jewellery safe?
A. Good quality artificial jewellery made using skin-friendly materials like gold plating, CZ stones, quality crystals etc. are considered safe for skin. Avoid lead or nickel-based cheap quality jewellery especially for kids.
Q. How can you tell artificial from real jewellery?
A. Artificial jewellery feels very lightweight compared to real gold/diamond jewellery. Gemstones in artificial jewellery lack the sparkle and depth of real ones. Artificial jewellery also lacks hallmarks like gold karat stamps seen in fine jewellery. Lastly, artificial jewellery is significantly cheaper than real gold and gemstone jewellery.
Q. How do you keep artificial jewellery from tarnishing?
A. You can prevent tarnishing of artificial jewellery by storing it in soft pouches, keeping it away from moisture and humidity, avoiding contact with chemicals, perfumes, hairspray etc. and gently cleaning with mild soap and water followed by a jewellery polish.
Q. Which artificial jewellery brand is best in India?
Some of the best artificial jewellery brands in India are Voylla, Pooja Jewels, Sukkhi, Youbella, Priyaasi, Shining Diva, and Zaveri Pearls. They use premium quality materials like gold, silver or rose gold plating, Swarovski crystals, CZ stones etc. and exhibit great craftsmanship and stunning designs. Their jewellery is durable, skin-friendly and budget-friendly.
Q. Who is the biggest artificial jewellery manufacturer in India?
Some of the biggest artificial jewellery manufacturers in India include companies like Pooja Jewels, Shining Diva, Sukkhi, Swastika Jewellers and Zaveri Pearls. They have a large production capacity with state-of-the-art manufacturing units. Their artificial jewellery is exported globally as well. These brands offer an extensive range of jewellery at affordable prices.
Q. What are the types of artificial jewellery?
Some popular types of artificial jewellery include imitation jewellery, kundan jewellery, temple jewellery, Meenakari jewellery, beaded jewellery and thewa jewellery. Imitation jewellery emulates the look of real gold and precious stones using plating and CZ stones. Kundan jewellery features ornate gold foiling with stones. Temple jewellery has elaborate South Indian temple-style motifs. Meenakari jewellery involves colourful enamel patterns on metal. Beaded jewellery features fashioned beads. Thewa jewellery has gold designs fused on glass.
Q. Which metal artificial jewellery is best?
The best metal for artificial jewellery is gold, silver or rose gold plating. These metals are hypoallergenic so cause less skin irritation. Good quality plating is smooth, tarnish-resistant and long-lasting. Plated jewellery with premium CZ stones or crystals emulates real gold jewellery at a fraction of the cost. Avoid cheap quality nickel plating which can cause rashes.
Q. Which brand imitation jewellery is best?
Some of the best brands for good quality imitation jeweller are Voylla, Pooja Jewels, Sukkhi, Priyaasi, and Youbella. They use gold/silver plating and premium CZ stones that have excellent shine and sparkle like real diamonds. Their jewellery like rings, bangles, necklaces has beautiful finishing and detailing that looks very similar to fine jewellery. The plating and stones last much longer than cheap imitation jewellery.
Q. Who is the No 1 Jewellers in India?
Some of the top jewellers in India include Tanishq, Kalyan Jewellers, Malabar Gold & Diamonds, Joyalukkas, PC Jewellers, Senco Gold, TBZ – The Original, and Jos Alukkas. They are renowned for their exquisite gold, diamond and gemstone jewellery. Many of them also have signature artificial jewellery lines for budget-conscious buyers. Their jewellery is hallmarked and undergoes stringent quality checks.
Q. Which country is best for artificial jewellery?
Some of the best countries for artificial jewellery manufacturing are India, China and Thailand. India has a booming imitation jewellery industry producing stunning designs set with high quality CZ and crystals. China is known for mass-producing inexpensive artificial jewellery often sold as fashion jewellery. Thailand excels in delicate and detailed craftsmanship when it comes to artificial jewellery.
Q. Which country has best artificial jewellery?
India is renowned globally for its artificial jewellery manufacturing capabilities. Indian brands like Voylla, Sukkhi, Pooja Jewels etc. are exported worldwide. Their jewellery matches international design trends while maintaining affordable pricing due to low labour and production costs in India. The best quality artificial jewellery from India uses premium materials, detailed craftsmanship and offer great value for money.
Q. Which is India’s first most trusted jewellery brand?
Tanishq is considered India’s first and most trusted jewellery brand. It pioneered organized retail in jewellery and introduced karats and hallmarking standards in gold jewellery. It is renowned for its exquisite designs, stringent quality control, certified gold purity and transparent pricing. Tanishq’s artificial jewellery line also offers premium quality and styles.
Q. Which artificial jewellery is in trend?
Some of the latest artificial jewellery trends include minimalistic jewellery, ear cuffs, layering necklaces, chokers, statement rings, temple jewellery, oxidized silver jewellery, indo-western fusion styles, beaded jewellery etc. Bold, geometric patterns and floral motifs are also popular. Jewellery inspired by royalty, temples and the grandeur of Indian textiles are widely preferred.
Q. What is another name for fake jewellery?
Some commonly used names for artificial or fake jewellery are costume jewellery, fashion jewellery, imitation jewellery, junk jewellery and simulated jewellery. It is also sometimes referred to as bridal jewellery, especially the ornate sets worn by Indian brides even though they may be made of plated metal and stones.
Q. Which type of jewellery is most costly?
Diamond jewellery is the most expensive type of jewellery, especially with high clarity and carat size diamonds. Big sized natural untreated gemstones like emeralds, sapphires and rubies also command very high prices. Platinum jewellery with diamonds is pricier than gold diamond jewellery. Other precious metals like palladium are rarer and cost more than gold jewellery.
Q. What is the purest form of jewelry?
The purest and most precious metal used in fine jewellery is platinum. It is 95% pure, rarer than gold, and has superior strength enabling delicate jewellery designs. Other high purity precious metals are palladium and sterling silver which is 92.5% pure silver, with just 7.5% copper. 24 carat pure gold is also available but too soft for jewellery.
Q. Is artificial jewellery good?
Yes, artificial jewellery from reputed brands is good quality and worth purchasing. The best brands use materials like gold, silver, rose gold plating, premium CZ stones, crystal stones etc. that emulate the look of real jewellery. Their designs match the latest trends. With proper care, artificial jewellery lasts reasonably long without tarnishing or causing skin irritation.
Q. What metal is used in cheap jewellery?
Cheap artificial jewellery often uses lower purity metals like low carat gold, nickel, brass, copper and pot metal alloys. While these help reduce costs, they can cause skin irritation and tarnish faster with regular use. Stones used in cheap jewellery include plastic beads and inferior quality crystals prone to falling out.
Q. How not to buy fake jewelry?
To avoid buying fake instead of artificial jewellery, shop only from reputed retailers and brands. Check for product markings indicating composition like “CZ” “crystal” “plated.” See if secure stone settings, smooth finished edges are present. Real gold and diamonds are significantly heftier. Fake jewellery has very poor craftsmanship. Research brand reputation and quality before purchase.
Q. What jewelry is good quality?
Good quality artificial jewellery will use premium materials like 18k gold plating, Swarovski crystals, AAA quality CZs, Austrian crystals, pearls etc. They exhibit excellent craftsmanship and intricate designs. Reputed brands ensure secure stone settings, robust construction and long-lasting finishes. Good quality costume jewellery will be lightweight, skin-friendly and with a luxury feel.
Q. Why not to buy fake jewelry?
You should not buy very cheap fake jewellery as it can contain toxic metals like lead, nickel and cadmium that can cause allergies. Such jewellery has poor finishes and flimsy construction leading to stones falling off. Fake jewellery lacks the sparkle and lustre of good artificial jewellery. It does not last through many uses and ends up being a waste of money.
Q. Which jewellery is in demand in India?
Traditional gold jewellery especially in 22k and 18k is always in demand in India for important occasions like weddings. Stunning designer pieces by top jewelers using precious metals, gemstones and diamonds are treasured. Artificial jewellery including statement necklaces, chokers, jhumkas and kundan jewellery are also widely popular for affordability while matching latest trends.
Q. What is the latest jewelry trend in India 2023?
Some of the latest artificial jewellery trends in 2023 are minimalistic designs, mismatched earrings, layering necklaces, ear cuffs, chandelier earrings, hoops, geometric and asymmetrical patterns. Beaded jewellery with semiprecious stones, pearls are also on trend. Oversized cocktail rings, chokers, Meenakari jewellery are predicted to be very popular this year.
I hope this guide helps you choose the best artificial jewellery brands in India for stunning designs, good quality and affordable prices. Opt for a trusted brand that uses premium materials and craftsmanship so that the jewellery retains its shine and lustre for a long time. Take care to gently clean and store the jewellery pieces properly. Artificial jewellery allows you to enjoy the latest styles and trends without burning a hole in your pocket!
These artificial jewellery items echo brilliance, perfect craftsmanship, and unparalleled quality. Whether you need a pair of silver bangles or a gold-plated jewellery set, these are the best artificial jewellery brands in India that would meet all your needs.
Do let us know what you think about these brands, happy shopping!
Aravind Pai is a passionate blogger and content creator who has been writing extensively on technology topics since 2020, with a focus on Online shopping deals and product reviews. He graduated as a B.Tech 4 years ago and enjoys road trips and exploring latest gadgets.