Best E-Commerce Sites that Made Online Shopping Easy [2023]

By HappyCredit -

Best Online Shopping Sites in India for 2023 IpMgm6
Best Online Shopping Sites in India for 2023 IpMgm6

    The last few years have boosted plenty of online shopping sites, witnessing hypergrowth in revenue and profit. While the pandemic came with its challenges, it generated up to 180-190 million online customers for the online retail market. The biggest reasons behind the skyrocketing online retail growth were the variety of products, prices, convenience, and payment options.

    Everything from fashion, electronics, daily use, or furniture goods is available on online retail sites. However, people need to identify the best online shopping websites in India that provide them with their desired products. Plus, online shopping sites offer hundreds of benefits to attract customers, but you must identify the most reliable platform.

    best ecommerce sites

    When people have easy internet access, they can search for any product online. Since Amazon, Myntra and Flipkart are well established, many new platforms are still in the making of getting reputation and customers’ trust. So here are some useful indicators to identify reliable and trustworthy online shopping sites in India.

    • Customer Service: Customer service plays a crucial role in e-commerce platforms. Operations such as refunds, returns, and delivery-related problems can be potential concerns for some of the best online shopping websites in India. Delays or difficulties in such operations can cause a negative customer experience. 
    • Return Policy: It is necessary to have a fair and clear product return policy on online shopping sites. It improves the business’s reputation and makes it more reliable among customers. So if you’re searching for a reliable online shopping site, check their return policies.
    • Pricing: Customers are often attracted by the various offers and affordable prices. So you should compare product prices on several reputed online retail sites and make a purchase where you find it worth spending your money.
    • Shipping: The shipping tracker determines where and when the ordered product will be delivered to the customer. So before choosing any platform for online shopping sites in India, customers should check the average delivery time.
    • Furthermore, it would be best to verify whether the platform is linked with the Secure Sockets Layer (SSL) certificate. It’s a standard and a major encrypted technology that encrypts data between server and client. 

    What Are the Best Online Shopping Sites in India

    There’s a huge list of online retail stores in India for different categories. So here read all the top online shopping sites for you:

    • Amazon
    • Myntra
    • Flipkart
    • Ajio
    • TATACLiQ
    • Paytm Mall
    • The Souled Store

    1. Amazon


    Amazon is one of the most successful shopping sites in India and a leader in online retail. With its various product ranges and excellent services, Amazon maintains its top position among online shopping platforms. Apart from a wide variety of products, they offer fast delivery, easy return & refund, and 24×7 customer support. 

    Category: eCommerce & Shopping Marketplace

    Monthly visits325.2M


    • Daily deals & offers.
    • Convenient payment options.
    • Easy return & refund.
    • Prime membership.

    2. Myntra


    Myntra is the preferable website for clothing, accessories, and makeup items. They add new in-house brands and products daily to their category section. Whether retro fashion or saree, Myntra has everything related to fashion. You can grab discounts on every purchase or use Myntra coupon codes for additional discounts.

    Category: Fashion & Apparel

    Monthly visits99.1M


    • Follow brands & fashion bloggers
    • Gift cards
    • Filter search
    • Secure ordering

    3. Flipkart


    Flipkart is another e-commerce giant in India. From appliances to clothing and electronics to sports equipment, Flipkart has everything. Another reason behind being one of the best online shopping websites in India is its huge discounts and multiple payment options. They bring exciting new offers every festival season, but Diwali is their prime time.

    Category: eCommerce & Shopping Marketplace

    Monthly visitors188.3M


    • Flipkart gift cards
    • Flipkart coupons
    • Pay later
    • Flipkart Plus

    4. Ajio


    Another top destination for a wide range of clothing lines is Ajio. Like Myntra, Ajio is a promising destination for a fashion lover and is backed by Reliance Retail. It has over 800,000+ clothing styles from more than 3500 brands. Whether it’s footwear, clothing, or accessories, Ajio has products for every user at an affordable price.

    Category: Fashion & Apparel

    Monthly visitors48.5M


    • Easy exchange
    • Quality assurance
    • Multiple payment options

    5. TATA CLiQ

    tata cliq

    TATACLiQ is among the most popular online shopping sites in India that offer a variety of products, mainly electronics goods & luxury clothing. You can find all the top brands on their websites. Their user interface is simple, and their “recommended” feature assist in making a quick purchase.

    Category: eCommerce & Shopping Marketplace

    Monthly visitors11.3M


    • Genuine luxury products
    • 24×7 customer support
    • Multiple payment options
    • Discount Coupons

    6. Paytm Mall

    Paytm Mall is one of the best shopping sites in India, with a huge online collection for consumers to explore. They have all kinds of products related to clothing, electronics, appliances, furniture, and much more. 

    Category: eCommerce & Shopping Marketplace

    Monthly Visitors685.3k


    • Bill payments
    • Multiple payment options
    • Cashbacks & coupons
    • Easy return & refund

    7. The Souled Store

    souled store

    For the fans of anime, WWE, Cartoon Network, or superheroes from Marvel & DC, The Souled Store is the best destination for the latest merchandise. You can find cool clothing lines, backpacks, accessories, collectible items, posters, and more. Whether you’re a Marvel or DC fan, The Souled Store has all kinds of fascinating stuff. 

    Category: eCommerce & Shopping Marketplace

    Monthly visitors: 2.3M


    • Coupon discounts
    • Fast payment gateway
    • Easy help centre
    • Gift vouchers

    The Bottom Line

    There are thousands of online shopping sites available for Indian consumers, but the sites mentioned above are well-known and settled platforms. Wherever the consumer is, they can find their desired product from the best online shopping websites in India without hassle. So, consider these sites for a better shopping experience when browsing online.


    Q. How to place an order?

    Choose a product on Amazon and click the “Buy Now” option to execute an order. 

    Q. How to track my order?

    Check the latest ordered item from “My Orders” and click “Track order.”

    Q. Can I return or exchange the purchased product?

    Yes. You can get a refund or exchange the purchase within 10 days of its delivery on most websites, 

    Q. Can I get free shipping?

    Yes. On shopping above Rs. 499, you get free shipping from Amazon. 

    Q. How to cancel the order once placed?

    • Open “Orders” on Amazon.
    • Choose the product to cancel.
    • Click “Cancel Order.”